Firms Produce More Research To Pull In Customers

When it comes to raising market confidence and increasing support, nothing works better than a weighty research note.

Has anyone noticed the sheer volume of research reports being written and released lately?

And we’re absolutely sure at Commerce towers that it’s not because companies are doing it for the love of it.

Definitely not, says Ian Gladwin, the cheery Middle East director of property firm Cluttons.

“We’ve boosted our research arm because that’s what the industry needs in a time of turmoil. People need reliable information on what’s happening in the market and they are careful who they trust. We are playing to our strengths having been in the region 30 years. Producing research shows you’re in the game for the long-term,” he admits.

Gladwin adds that companies within all industries may be required to flex their research muscles as a badge of knowledge, transparency and authenticity, post the financial crisis.

“The fly-by-night speculators have gone,” he adds.

Just yesterday, investment firm Rasmala announced a research tie-up with Royal Bank of Scotland, as the bank jostles for first place with Shuaa Capital to see who can produce the most reports.

Good news, we say. Because the more reliable information that’s circulated in the UAE, the faster we become a country with a truly globally competitive business environment.